The collaboration with Sílvia starts to give fruits! Now you’ll have some idea of where we are going to…

First school day. For most people it means returning to normality. For me it has been an avalanche of mothers with questions, proposals, encouraging words… and many concrete requests to pay attention to. I am class delegated of the parents’ school association, so this is what usually happens when school starts again. I do not complain, since ExploraTgn.cat has appeared thanks to my experience with this association and the blog I created last year as a fast communication tool for the parents of childhood education at school.

Sílvia, who lately is working on the design of ExploraTgn.cat’s image, asked some days ago questions as ‘what do you want people to think of the web at the first look‘, or ‘what do you want to transmit with the graphical image’. It was very clear to me, so I explained it to her. Today, after receiving the avalanche of requests, often in a hurry and in a telegraphic way, because everybody was in a rush to go to work, I have reaffirmed the idea.

Few of us have time to play with. ExploraTgn.cat has to be a tool that resolves your weekend in a few minutes. Most of us work already a lot during the week and are not happy to add a few hours in front of the computer, attempting to choose an interesting weekend family plan of the large range of activities offered. Therefore, we have to offer a pack with everything included, so you it will free you from looking for a restaurant in one place, a compatible route in an other and moreover, check the weather information on a third web (so that you know if you need to take with you jackets or not). It has to be arranged with one look and in a pair of clicks. It has to be useful, simple and offer fast consulting; you must be able to print it easily and put it in your pocket.

We won’t achieve this reloading the e-zine with a pyrotechnic design, full of flash applications and pop-ups, with twisted typographies that only complicate the work, which is to find fast and easily what we search. Do we renounce to the design? On the contrary! We precisely need an excellent design, and this is Silvia’s task. We want a fresh, serious and professional image with a clear reference to the children, but without being childish, fulfilling at the same time all requirements that we have brought up. A real challenge.

Sorry, this entry is only available in Català.

Sorry, this entry is only available in Català.