Sorry, this entry is only available in Català.

Sorry, this entry is only available in Català and Castellano.

It’s curious how suddenly when opening the newspaper, you can identify yourself with what you are reading. More concretely I saw how ExploraTgn.cat fits perfectly in this new tourism of proximity that starts to be promoted in our regions. It happened this past weekend when I read an interview with Salvador Anton Clavé, director of the School of Tourism and Leisure of the URV, published by the Diari de Tarragona.

Mr. Salvador Anton described the tourist of proximity like “the individual who has a family, has a weekend, the sun shines and wants to enjoy of a pleasant and profitable day doing an activity [...] This visitor has a limited time schedule, which he dedicates to go to a place which gives him a maximum of guarantees […] The time he spends there has to provide him the maximum satisfaction level, if not he will go to another place.” In Anton’s opinion at the demarcation of Tarragona we still have to run a long way before achieving this, because the visitors still need a certain skill to know for where to go.

Well, this is ExploraTgn.cat’s commitment. Concrete well explained proposals, with the guarantee for having been proved by people like us. Activities to do those days we weak up happy desiring to share a nice family experience whatever the sun shines or not.

Good news lasts little. The Spanish stock market rose on Monday to its historical record, yesterday it stayed green and today it seems everything goes down again. Let’s hope it stabilizes a little so it stops dragging the banks towards a drift and with them the employers. Otherwise only those with the best strategy and tactics will hold.

Carles Torrecilla, Marketing professor of ESADE Business School and a specialist in strategic marketing and Start-ups, gave some keys on how to survive during a seminar organized last week by ACC1Ó in Tarragona. According to him, all companies should offer their customers three types of products and above all treat them with the same importance:

- STRUCTURE products: they give little profit, but they are constant (like bread). Let’s say they are bought by the grandmother, for example.
- PROFIT products: they give a lot of profit, but the sale is more sporadic (like the Iberian ham); the typical customer is the man who has lots of money and wants to spend it well.
- IMAGE Products: are sold very sporadically by because of its name noun (a good French cheese bought by an artist because he is giving a dinner to celebrate he has sold a lot of paintings and it’s important to show of)

And than crisis comes: the rich customer is being too busy attempting not to lose money at the stock market and stopped going to the store. The artist does not sell so many paintings any more, so he does not organize special dinners… However, the grandma continues needing her bread every day. But as that shopkeeper ill-treated her, because he gave priority to the “high class man” of the Iberian jam, she has decided to go to next door’s shop. The market of structure has to be worked, because in crisis time it is the one that pays the bills. The market that grows is the middle class and now that the banks are not so receptive to give loans for cars or houses, part of the rent (which had to be invested) comes off free for consumption, because saving is not our strong point around here.

A simple analysis, the one of Carles Torrecilla, but very illustrative. At ExploraTgn.cat we go well. We work for the families. People like us, that want to pass a good weekend with the children but without having to pass hunger the rest of the month.

We want to contribute to the promotion of Camp de Tarragona and Terres de l’Ebre areas. We will only succeed if more people can read us and participate of this project. So, from now on beside of publishing in Catalan, you will also be able to follow and write us in Spanish and English.

Welcome to this journal about ExploraTgn.cat’s creation!

Sorry, this entry is only available in Català.

Sorry, this entry is only available in Català.

Sorry, this entry is only available in Català.